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苹果高管乔布斯当初并不想开设电子书店

发布时间:2020-01-14 18:21:57 阅读: 来源:按摩床厂家

元器件交易网讯 6月14日消息,据外媒网站BusinessInsider报道,在周四(6月13日)为苹果被控联合出版社操控电子书价格案出庭作证时,苹果互联网软件和服务高级副总裁艾迪·库伊(Eddy Cue)为苹果公司作辩解,否认苹果抬高电子书价格,并曝出了一个趣闻:最初,乔布斯甚至没有想要开设电子书店。库伊不得不说服乔布斯。

美国政府正在起诉苹果在其电子书商店联合其他图书出版商提升电子书价格。用蒂姆·库克的话说,这个控告是“离奇”的,并且苹果将奋战到底。案件主要围绕苹果想要以比亚马逊更高的价格出售电子书这样的事实。据报道,亚马逊以亏损的价格在销售图书,而根据案件中曝光的乔布斯的一封邮件,苹果想要获取更多的利润。

据科技网站CNET报道,在周四出庭作证时,苹果互联网软件和服务高级副总裁艾迪·库伊(Eddy Cue)为苹果公司作辩解并曝出了一个趣闻:最初,乔布斯甚至没有想要开设书店。库伊不得不说服乔布斯。

CNET报道称,库伊最初和乔布斯谈论是为iPhone和Mac电脑建立书店,不过乔布斯拒绝了,他认为没人愿意在电脑和手机上读书。

库伊称,在遭到苹果律师奥林·施奈德(Orin Snyder)质疑时,“当我有机会接触并把玩iPad时,我就非常确信建立最好的电子书阅读器对我们来说是个巨大的机遇,市场前景相当广阔。”

这样库伊再次和乔布斯谈论电子书的想法。在2009年11月,iPad发布之前,这一想法获得了乔布斯的同意。乔布斯坚持认为与出版商的交易要在iPad发布之前达成,这样他能在舞台上把iPad作为电子阅读器来演示。

随后,在乔布斯和出版商之间展开了快速而激烈的谈判。在2011年4月,那些谈判变成了司法部起诉苹果公司的根本原因。几个图书出版商已经和政府达成了协议,而苹果还在坚持斗争。(元器件交易网刘光明 译)

外媒原文如下:

Steve Jobs Didn"t Originally Want The eBook Store That Apple Is Being Sued Over

The U.S. government is suing Apple over its ebook store, accusing the tech giant of colluding with book publishers to make book prices artificially high.

In Tim Cook"s own words, the charges are "bizarre" and Apple is fighting them.

The case centers around the fact that Apple wanted to sell books at a higher price than Amazon. Amazon was reportedly selling books at a loss, whereas Apple wanted to charge more and take its usual 30% cut of revenues, according to emails from Steve Jobs revealed in the case.

In court on Thursday, Eddy Cue, Apple"s senior vice president of Internet software and services, testified and offered this tidbit: Jobs didn"t even want a bookstore at first. Cue had to talk him into it, reports CNet"s Shara Tibken.

Cue had at first approached Jobs about building the store for iPhones and Macs, but Jobs resisted, believing that people wouldn"t want to read books on their PCs and phones.

"What happened was when I got my first chance to touch and play with the iPad ... I became convinced this was a huge opportunity for us to build the best e-reader the market has ever seen," Cue said during questioning by Apple defense attorney Orin Snyder, Tibken reports.

So Cue approached Jobs about the eBook idea again, and in November, 2009, a few months before the iPad"s launch in January, Jobs agreed, according to Tibken. Jobs insisted that the deals with publishers be in place before the launch, so he could demo the device as an eReader on stage.

Fast and furious negotiating between Jobs and the publishers followed. In April 2011, those negotiations became the cornerstone for a lawsuit against Apple brought by the Justice Department. Several book publishers have settled, but Apple chose to fight.

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